3.2.2
̷ 忡 Ʈ 丮 ǰ 뼺, ̼, ǵ, ൿ(Ȱ뵵) ġ Ȳ ° Ͽ Ͽ.
ߵ Ͽ ǽϿ. ä Likert 5 ô Ͽ. <ǥ 3-2> <ǥ 3-3> Ͽ Ÿ. Ʈ 丮 ǰ ַǰ(), (), (), Ŀ¡(ŷڼ) 4 κ ϰ, 뼺, ̼, ǵ, ൿ(Ȱ뵵) ġ Ͽ.
3.3 м м
3.3.1. м
翡 , , õ, û, , , 뱸, CEO 370 Ͽ. â 5 ڵ ھ ι 츮 Ѹ ٰ , а, , Ʈ 丮 ý Ͽ 1 ̻ Ʈ 丮 ý 36 ȸ縦 Ͽ. ̵ ڵ ǥ Ͽ 2020 4 1Ϻ 5 9ϱ 39 ǽϰ 351θ Ͽ, 351 ü ȿ ڷ м ȰϿ. ڰ ڿ Ǹ ڱԽĿ Ͽ ۼϵ Ͽ.
3.3.2. м
ڷ ó SPSS 23.0 α ̿Ͽ мϰ Ѵ.
ù°, , , õ, û, , , 뱸, CEO ڵ Ȯϱ м ϰ Ѵ.
°, ڵ α Ư ̵ ϴ Ʈ 丮 ǰ, 뼺, ̼, ǵ , ൿ(Ȱ뵵) ŷڼ Ÿ缺 ϱ κм ּ м ϰ Ѵ. κм ġ (factor loading) 0.5 Ͽ, ġ(eigen value) 1.0 ̻ Ͽ.
°, Pearson м ϰ Ѵ.
踦 ϱ ȸͺм ǽϰ Ѵ. ̶ м Ǽ α<0.05 ϰ Ѵ.
<>
1) Ram,S.(1989), Successful Innovation Using Strategies to Reduce Consumer Resistance An EmpiricalTest, Journal of Product Innovation Management, vol 6, no.1,pp. 20-34.
2) (2018), ũ õǵ ġ м, бп ڻ.
3) (2019), Ʈ 丮 ǵ ȯǵ , λбп ڻ.
4) Lin Chuan-Chuan, J, Lu H(2000), Towards an understanding of the behavioural intention to use a web site, International journal of information management VOL.20 NO.3 :197-208
5) Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology, MIS Quarterly, Vol.13, No.3, 319-340.
6) ,,(2011), Ʈ ܽİ ø̼ ̼ ̿ǵ ġ , ȣڰ濵п, VOL.20 NO.6
7) ̻ȣ(2011), Ʈ ΰ ν ̿ , ѱк VOL.16, 7-43
8) ̿(2009), Ϲŷ ǰ ̺쿡 ġ , Ǵбп ڻ.
9) (2003), ű (TAM) ͳݼൿ , ѱ濵ȸ(13 1ȣ).
10) Parasuraman, A., Zeithaml, V. A., and Berry, L.L., “Servqual: A Multiple-Item Scale for Measuring Consumer Perc,”Journal for Retailing, Vol. 64, No. 1, pp. 12, 1988.
11) (2017), ITǰ , ǵ õǵ ġ : н ȿ ߽, бп .
12) ֿ(2013), ģȯ깰 ̷ý ġ ൿǵ ġ : Ȯ (TAM) Ͽ, бп ڻ.
13) 躴(2017), Ʈ 濵 ġ : Ʈ ߽, Ѿбп .
ȣ ̾ϴ.
<۱ڨ 'öƽ̾' - .>
|